Edubirdie
WEB
iOS
Android
About the project
In my project, the focus is on enhancing the mobile data input form. Currently, the conversion funnel on mobile devices significantly lags behind the desktop version. Users encounter difficulties entering data, resulting in lower conversion rates.
Main goal
Optimize the user experience and streamline the form-filling process on the platform. Enhance user satisfaction and engagement.
Metrics for Success
Conversion Rate
Input Errors
Average Order Value
Completion Time
Flow
I optimized the flow to the maximum extent, moving the login further (as far as technically possible) to enable users to quickly initiate the process of creating their orders. I also reduced the number of steps involved.
Workspace
The old interface is poorly optimized for mobile, featuring an inappropriate UI design and long, unclear texts that require constant scrolling to find the "Next" button.I based the design on the iPhone 12, considering it as the most popular screen size among our users according to analytics.
Registration
Majority of users register using social media; I moved this option higher, eliminating unnecessary clutter. Additionally, I revamped the content, and increased font size for better readability and clickability.
Both the old and new versions have no scrolling problems, in future screens I will show the area without scrolling and the compact safari mode when scrolling
Metrics for Success
Conversion Rate
+23.0%
Checkout Completion Time
-36.0%
Conversion Rate
+34.0%
Checkout Completion Time